For this project, I decided to create a cat cafe brand. I pursued this type of restaurant/eatery because it is not as common in the West as it is in Asia, and many cat cafes that I found in my research had very minimal branding and collateral. I wanted this business to feel cute, cozy, and relaxing to customers. This meant adding softer colors like light pinks and blues, creating a cute and simple cat mascot, and a simple menu that customers can understand. I wanted to design a cute cat sitting in a coffee cup with a more stylized sans serif font to give a more homey and not too formal feel.

Creating mockups really helped me understand how collateral can make or break a design’s composition and colors. I also just enjoyed playing around with the look of items like pens and t-shirts.